Seven Blog Virtues (for a Global Microbrand)

I was on a panel at SXSWi based on Hugh MacLeod's Global Microbrand idea. My slides for that panel were very lightweight--nothing meaty, just an orientation that I believe is really important if you're trying to attract more readers. I've added a little text to the slides and made a PDF here:

Download SevenVirtues.pdf (4.7 MBs)

So, no secret tips and tricks, just a way of thinking about blogging for the purpose of building a Global Microbrand (whether the brand is you, your product, a cause, etc.).

These slides are under a CC non-commercial, with attribution license, so fee free to use them.